Mergers and
acquisitions (M&A) inevitably involve the transfer of valuable corporate
assets—and among the most sensitive of these are databases containing personal
data. Whether these datasets relate to healthcare professionals, employees,
customers, suppliers, or business partners, their transfer raises questions
under data protection law.
What is
the role of consent in data transfers during M&A? What are the data
protection obligations when data changes hands?
1.
Consent in M&A: Is It Always Necessary?
A common
concern in M&A transactions is whether companies must obtain fresh consent
from data subjects when personal data is transferred to the acquiring entity.
In many cases under Italian and EU law, the answer is no, thanks to the
principle of continuity of processing.
The Italian
Data Protection Authority (the Garante per la protezione dei dati personali)
has clarified this position in several decisions, including Decision No.
97/2015. According to the Garante, when an M&A transaction involves a transfer
of a business or business unit, the applicable provisions of the Italian
Civil Code—specifically Articles 2558, 2559, 2560, and 2112—establish a legal
succession framework.
Under this framework:
- The acquiring company
automatically steps into the legal position of the seller.
- All contractual relationships,
rights, and obligations transfer seamlessly.
- This includes data processing
activities connected to those relationships.
As a
result, the transfer of personal data does not require new consent,
provided that:
- The data continues to be used
for the same purposes for which it was originally collected.
- The processing remains within
the expectations of the data subjects.
This
principle reflects a pragmatic balance between business continuity and data
protection, avoiding unnecessary disruption to commercial operations.
2.
Privacy Notice Obligations: the Role of Article 14 GDPR
Even when
consent is not required, the GDPR imposes strict transparency obligations.
When
personal data is not collected directly from the data subject—as is typically
the case in M&A transactions—the acquiring company must provide a privacy
notice pursuant to Article 14 GDPR.
This
obligation has been reinforced by the Garante in Decision No. 285/2022
and earlier guidance, including the 2009 guidelines on mergers and demergers.
3. How
to Provide a Privacy Notice: Simplified Approaches
Given the
potentially large number of individuals involved, providing individual notices
can be challenging. Fortunately, the Garante has recognized simplified
methods of compliance, including:
- Publication of the privacy
notice on the
websites of both the transferring and acquiring companies.
- Deferred individual
communication,
such as sending an email at the first available opportunity.
These
approaches, confirmed in Decisions No. 664/2015 and No. 97/2015, strike
a balance between practicality and transparency, especially in large-scale
transactions.
4. Key
Takeaways for M&A Practitioners
To ensure
compliance when transferring databases in an M&A context, companies should:
·
Rely
on the principle of continuity of processing, where applicable. This avoids
unnecessary consent collection if legal succession applies.
·
Provide
Article 14 GDPR privacy notices to affected individuals. Simplified communication
methods when dealing with large datasets can be used.
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